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by on ‎06-24-2020 11:49 AM

Let's say your site’s conversion is 5% at the moment. This means that out of every 100 visitors, only 5 become customers. Increasing the conversion percentage, for example, to 7% will mean that at the same cost after all, optimization will not require significant investments you will receive more revenue.

Using the methods below, tested in practice in well-known online stores, it is easy to obtain an increase in the efficiency of the resource for sales on the network. Checking the effectiveness of each advice is not difficult, but it is optimal to implement them sequentially to check which one will be more effective and how much. So let's get started.

Use only high-quality images

Start by replacing product illustrations, if they were made by an amateur photographer, with better pictures, because the presence of unprofessional images on the site reduces sales.

In the online store, of course, there is no way to feel the goods, and it is the images that play the role of a conductor of these tactile sensations, which in turn increases the indicator of advertising efficiency.

The site should be credible

If your portal or brand is unknown to most buyers, then we’ll be frank - it’s unlikely that any of the visitors will have a special trust in the resource at first sight. And indeed, there will be no basis for trust if the site does not show any signs that the trading platform is reliable.

If we talk about credibility, counting on a Wikipedia page about your business is worth considering. Wikipedia page not only enhance online traffic to your site but also enhance credibility into in. If you do not know how to create one, you can turn to Wikipedia writers for hire.

Answer all significant questions from customers

Naturally, physically unrealistic to answer all the questions of visitors. It is important to provide complete information in the category of issues that is associated with the client’s doubts about the decision. Do not overestimate the knowledge of the buyer. Explain all the details: return policy, cost of goods, delivery terms, and delivery date of the order.