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While SEM is considered commonly a marketing channel in the basement, it may also foster brand awareness. Search advertising will boost awareness of products by 80 percent, according to Wiki Page Creation Services. Even when advertisements do not get clicks, brand names still appear directly on top of the fold, and when searchers display the ad searchers may still read or remember the advertisement, brand name, or URL. Searchers can also note that advertisements include keywords and search phrases for rival brands so the brain uses a chart of side-by-side approaches. What is your opinion about this?